Product & AI studioNew York · London · Hong Kong

We help businesses thrive in the age of AI by designing their app, website and brand, and using AI to save them time, all in plain English.

Products designed and shipped
100+
Products designed and shipped
Years of experience
35+
Years of experience
The year we started with AI
2018
The year we started with AI

Our team has designed and built for

Animoca BrandsPicanteCitiZeroth.AIDeloitteTUKOpen CampusLenovoSuccess AcademyShoplineMuDigitalMyGardenFarmAnytime FitnessTOTiTOTE

Starter Site for local businesses

No website yet? We may have built yours already.

US$500

once, not monthly
with free hosting

  • A fully working website
  • On your own domain name
  • Live in 3 days

We build websites for good local businesses before anyone pays a cent. See yours free first.

  1. 1We build itFrom your listings, social pages and reviews.
  2. 2You take a lookFree to see, no obligation.
  3. 3Pay only if you love itWe connect your domain and it's live within 3 business days.

01Product Studio

From idea to product, without building a team.

Product thinking, design and engineering under one roof. We take your idea from first sketch to a launched product, with AI built in where it helps.

For founders, startups and companies building something new.

  • Starter Site for local businesses: A ready-made one-page website for local businesses, built before you pay. US$500 once, live on your domain in 3 days.US$500
  • Product Blueprint: A short first project where we turn your idea into a clear plan, a clickable mock-up, and a timeline and budget to build it.From US$5,000+
  • Design & Build: We design, build and launch the first working version of your app, website or software.From US$25,000+
  • Product Partner: A monthly plan where our team keeps improving your product after it launches, without you hiring anyone.From US$6,000+/mo
Explore Product Studio

02AI for Business

Less busywork. Smarter business.

We find the repetitive work slowing your team down, put practical AI to work on it inside the tools you already use, and help your people adopt it.

For established businesses that want more from their team.

  • AI Opportunity Review: We look at how your business runs day to day and show you where AI would save the most time or money.From US$2,500+
  • AI Quick Win: We set up AI to handle one repetitive task, like sorting emails or typing up data, using the software you already have.From US$3,500+
  • AI Workflow Pilot: We take one bigger process, like handling orders or invoices, and rebuild it with AI from start to finish.From US$7,500+
  • Ongoing AI Support: A monthly plan where we keep your AI tools running smoothly and keep finding new ways to save you time.From US$1,500+/mo
Explore AI for Business

AI for business

Practical AI. Real problems solved.

You're not buying AI. You're buying back the hours your team spends copying, chasing and retyping. A few examples of what that looks like.

Example · Construction & property

Spend less time preparing quotes.

Turn incoming enquiries, plans and photos into structured draft estimates, ready for your team to check.

  1. Customer sends an enquiryAn email with plans, photos and a project description.
  2. AI drafts the estimatePulls out the scope and quantities, and fills in your estimate template.
  3. Your team reviews and sendsA person checks pricing and scope before anything goes out.

Illustrative example, not a client result.

A site manager reviewing a draft estimate on a tablet. An enquiry email with plans and site photos has been turned by AI into an itemised estimate totalling 25,990, ready to review and send

How we work

Understand the business, then build.

The same simple process whether we're launching a new product or fixing how your business runs, accelerated by AI at every step.

  1. 01

    Discover

    We learn your business, your users and what's really slowing you down, including where AI can genuinely help and where it can't.

  2. 02

    Scope

    We agree what to build first, what it costs and how we will measure success. Fixed scope, no surprises.

  3. 03

    Build

    Design and engineering side by side, with AI in the loop, so you see working progress every week.

  4. 04

    Launch & improve

    We ship, train your team, measure the results and keep improving from there.

The studio

Led by founders who've done it before.

Every project is led by one of our founders, people who've built, funded and sold companies themselves. Behind them is a senior team of designers, engineers and AI specialists, matched to what your project needs. No account managers, and no handoffs to juniors.

Raymond Yip

Raymond Yip

Co-founder, Design & Brand

Twenty years designing products, brands and companies. Venture-backed founder, angel investor and co-founder of Playmaker Ventures. Program manager for the Hong Kong chapter of Asia's first AI accelerator, and most recently design lead across Animoca Brands and Open Campus.

Sumner Murphy

Sumner Murphy

Co-founder, Product & Engineering

Builds AI products from zero to one, from computer vision to LLM tools. Venture-backed founder who took Picante through to acquisition, and ran operations for one of Asia's first AI accelerators. Has built and run teams across New York, London, Hong Kong, Vietnam, Thailand, Portugal and Italy.

And the team behind them

Senior specialists in each discipline, brought onto your project as it needs them.

  • Product designers
  • Web and mobile engineers
  • AI specialists
  • Brand designers
  • Data and integrations
  • QA and testing
Products designed and shipped
100+
Products designed and shipped
Years of experience
35+
Years of experience
Offices in New York, London and Hong Kong
3
Offices in New York, London and Hong Kong
Built into every stage of how we work
AI
Built into every stage of how we work

Additional capabilities

And everything around it.

Most clients come to us to build a product or put AI to work. These are the extras that help it land.

Starter Site for local businessesFrom US$500+

A ready-made, one-page website for a small local business that doesn't have one yet. We build it first, you see it, and you only pay if you want it. Fixed layout and fixed price, which is how it costs a tenth of a custom site.

  • One page
  • Live in days
  • Free hosting
How the Starter Site works
WebsitesFrom US$5,000+

Marketing sites and launch pages that explain complex products simply. Designed and built with AI-assisted workflows, so you launch in weeks, not months. The starting price assumes you already have a brand and good photos; if not, we can make those too.

  • Web design
  • Astro
  • Webflow
  • Shopify
Brand identityFrom US$8,000+

Logos, visual identity, guidelines and the collateral that goes with them: pitch decks, stationery and print.

  • Logo
  • Guidelines
  • Pitch decks
UX and UI designFrom US$10,000+

Already have engineers? We design the main user flows, polished screens and an interactive prototype, handed off ready to build.

  • User flows
  • UI design
  • Prototypes
  • Developer handoff
AI workshops for your teamFrom US$2,000+

A hands-on session built around your team's real work: practical examples, what to use AI for and what not to, and notes to keep.

  • Hands-on
  • Tailored examples
  • Usage guidance
Startup and fundraising advisoryQuoted per project

We've raised venture money, taken a company through to acquisition and sat on the investor side of the table. We help founders get investor-ready: strategy, story, pitch decks and introductions.

  • Fundraising strategy
  • Pitch decks
  • Investor relations
  • Accelerators
Embedded product leadershipQuoted per project

Product management for founders without one in-house. Roadmaps, MVP scoping, hiring and go-to-market, plus setting your team up with the AI tools that make a small team ship like a big one.

  • Roadmaps
  • MVP scoping
  • Hiring
  • GTM

Tools we thrive on

ClaudeChatGPTCursorGitHubAmazon Web ServicesGoogle CloudVercelNetlifySupabaseReactNext.jsPythonSwiftXcodeTailwind CSSDockerFigmaAdobe IllustratorAdobe PhotoshopAdobe After EffectsSketchShopifyWebflowWordPressCanvaWixNotionMiro