Baby Shark Making Waves in Web3

The brief

In January 2025, Baby Shark, one of the most recognisable characters on the internet, launched a memecoin on Solana. The premise was a new adventure: Baby Shark exploring Web3 and meeting its “meme frens”.

The site had two very different audiences. Crypto natives wanted the token facts, the contract address and where to buy, fast. Baby Shark fans needed the idea to make sense at a glance. Most token launch pages are dark, chart-heavy and interchangeable. This one needed to feel like Baby Shark.

What we did

Raymond designed the launch website as part of the wider Open Campus and Animoca Brands work. The Baby Shark brand and character already existed. His job was to bring them into a new world:

• Layout and art direction. The whole page, its look and feel, and the information hierarchy from hero to footer.
• Illustration and scenery. Seabed, coral, light rays and bubbles, with Baby Shark and a cast of meme characters composed into one scene.
• Brand adaptation. Keeping Baby Shark unmistakably Baby Shark, while giving it the energy of meme-coin culture.

One continuous underwater world

The page is a single, long scroll through the ocean. It starts in bright turquoise shallows and sinks into deep blue, with sand, waves and bubbles joining one section to the next. The token information lives inside that world, not on top of it:

• The hero. A “Memecoin Adventure” title, Baby Shark among its new friends, and a bright yellow Buy Now button.
• Tokenomics. Supply and allocation turned into big, readable callouts, with the contract address in its own panel, one tap to copy.
• How to buy. Four steps written up on a classroom blackboard, with Baby Shark pointing the way.
• Loved by millions. A wall of social posts that leans on the brand’s familiarity.
• Socials. Big, clear links to X, Telegram, Discord and the trading trackers, then the disclaimers.

Why it matters

When a brand already has a character people love, the character should do the work. The same thinking applies well beyond crypto: lead with what people already recognise, then make the important details easy to find.