- Mobile App
- AI
- Brand
Amby, an AI Longevity App
A longevity app that turns small daily habits into healthspan, with AI insights and real rewards. Raymond founded it and designed the brand and every screen, and Sumner is taking the engineering through launch.
- Client
- Amby
- Year
- 2024–Present
- Led by
- Ray
- Status
- In beta on TestFlight
The idea
Most health apps track one thing: steps, calories or meditation. Amby is a longevity app. It brings together the everyday habits linked to a longer, healthier life, from movement and sleep to nutrition, stress and self-care, and makes keeping them feel easy, visible and rewarding.
It was never meant to feel like a clinical tracker, a calorie counter or a generic chatbot. No tedious forms, no shaming, no medical claims. Just a quick daily log and a reason to come back tomorrow.
How it works
- Log a habit in a tap. Six categories, from fitness and nutrition to mental well-being, skincare and hydration. Exercise, a home-cooked meal, eight hours of sleep, unplugging before 11pm.
- Earn points that mean something. Every healthy habit earns Amby points, which turn into gift cards from brands like Starbucks, Apple and Amazon, or donations to charities such as the American Cancer Society.
- See the pattern. A daily mood check-in and Apple Health data, when people choose to connect it, feed a weekly AI insight: one pattern worth noticing and one practical next step.
- Ask the coach. Paid members get Amby AI, a coach that answers questions like “How am I doing lately?” using their own recent habits, not generic advice.
- Stay motivated. Rank, progress to the next reward and an opt-in city leaderboard.
What we did
Raymond founded Amby and leads it. He designed the whole thing:
- Brand. Name, warm orange identity and the rabbit mascot.
- Product design. Every screen of the iOS app, from onboarding, logging and mood to insights, rewards, the AI coach and the admin dashboard.
- Product and economics. The points system, free and paid tiers, rewards catalogue and the rules behind the AI insights.
- Marketing site. The waitlist site and its launch story.
Sumner has now taken on engineering for launch: testing the beta, hardening security and the points ledger, and building out the next layer of gamification.
Designing for trust
A longevity app handles sensitive data, so the design does a lot of quiet work. Apple Health is optional, and the app works fully without it. The AI is written to talk about general wellness, never to diagnose or prescribe. Points, rewards and paid features are decided on the server, so the economy stays fair.
Where it is now
In beta on TestFlight and close to launch on iOS, with Android to follow.